The DESI FUTURE TECHPACK CHALLENGE has officially come to an end

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Logo design with the text 'Cryptic Visuals Generation' and a stylized signature reading 'Alyssa M A' in green.

After going through so many promising entries, we are excited to announce

The Winners

DESI FUTURE

TECHPACK

CHALLENGE

OF THE

1st Place

Ayesha Faraz

2nd Place

Fatima shoaib

3rd Place

usman saeed

CONGRATULATIONS <3

MEET THE JUDGES

KHADIJA RAHMAN

Director, Generation
Having grown up in and around the factory since Generation’s inception in 1983, Khadija Rahman officially joined the brand as a director in 2005 after completing her graduation at London College of Fashion.

Known for reinventing the brand’s image with bold campaigns featuring diverse representations and designs like the cotton gharara/sari and the “No Nonsense Nighat” joggers-shalwar combo that sparked national conversations.

She combines high-street appeal with empowerment, championing Pakistani craft and everyday authenticity.

Founder & CEO, Cryptic Visuals
Worked with international studios such as Pezzodistudio, Italy, contributing to campaigns for Prada and global fashion exhibitions including the LA Fashion Show.

Created Pakistan’s first hyper-real 3D short films, merging Unreal Engine cinematics with cultural storytelling.

Hosted two national-level fashion and art competitions that attracted Pakistan’s top young designers, giving them a platform to showcase their talent.

Muhammad Talha

Co-Founder & Creative Director, MetaVisionaries
An internationally renowned Visual-Tech Fusion Artist.

Recognized on Forbes 30 Under 30 Asia, she is the first Pakistani artist to collaborate with NASA, with her work sent to the International Space Station via SpaceX’s Maleth II mission.

Her work spans exhibitions at NFT.NYC, Forbes Middle East, and major international festivals exploring identity, tech, and environment through wearable and interactive art.

AYESHA M. ALI

REINVENT FASHION

REINVENT FASHION