DESI FUTURE
TECHPACK
CHALLENGE
DO YOU HAVE WHAT IT TAKES TO REDEFINE
PAKISTANI FASHION FOR THE FUTURE
I
N
N
O
V
A
T
E
WHO MAKES THE RULES OF FASHION
YOU DO
THE CHALLENGE?
REDEFINE
THE THREE PILLARS OF
SOUTH ASIAN FASHION
KAMEEZ
SHALWAAR
DUPATTA
REIMAGINE
THE FUTURE OF DESI FASHION
UTILITARIAN,
MINIMAL, STREET-READY.
RESPECT THE ROOTS
RETHINK THE BUILD
WHAT TO SUBMIT
A TECHPACK (PDF)
CLICK HERE TO DOWNLOAD THE SUBMISSION TEMPLATE
ONE FULL LOOK (CONCEPT)
THAT CHALLENGES THE PERCEPTION OF:
KAMEEZ
SHALWAAR
DUPATTA
MOODBOARD (3-6) IMAGES + CONCEPT WRITEUP
OPTIONAL: RENDER OR ILLUSTRATION OF YOUR GARMENT
NOW THE
PRIZES
1ST PLACE
40,000 PKR
Fast track internship interview WITH GENERATION
INVITE TO A Podcast with Ayesha M Ali (Forbes 30U30 Artist)
3D Unreal Engine 5 + CLO3D Masterclass with Cryptic
Opportunity to get their designs mass produced by Generation
Stickers by Cryptic
Certificate
2ND PLACE
10K Pkr worth Generation giftcard
15,000 Pkr
Merch AND BANDANAS by Ayesha
STICKERS BY CRYPTIC
3D CLO Masterclass with Cryptic
Opportunity to get their designs mass produced by Generation
Certificate
5K PKR WORTH Generation Giftcard
10,000 PKR
Bandanas AND merch by Ayesha
3D CLO MASTERCLASS WITH CRYPTIC
Opportunity to get their designs mass produced BY GENERATION
Certificate
3RD PLACE
MEET THE JUDGES
KHADIJA RAHMAN
Director, Generation
Having grown up in and around the factory since Generation’s inception in 1983, Khadija Rahman officially joined the brand as a director in 2005 after completing her graduation at London College of Fashion.
Known for reinventing the brand’s image with bold campaigns featuring diverse representations and designs like the cotton gharara/sari and the “No Nonsense Nighat” joggers-shalwar combo that sparked national conversations.
She combines high-street appeal with empowerment, championing Pakistani craft and everyday authenticity.
Founder & CEO, Cryptic Visuals
Worked with international studios such as Pezzodistudio, Italy, contributing to campaigns for Prada and global fashion exhibitions including the LA Fashion Show.
Created Pakistan’s first hyper-real 3D short films, merging Unreal Engine cinematics with cultural storytelling.
Hosted two national-level fashion and art competitions that attracted Pakistan’s top young designers, giving them a platform to showcase their talent.
Muhammad Talha
Co-Founder & Creative Director, MetaVisionaries
An internationally renowned Visual-Tech Fusion Artist.
Recognized on Forbes 30 Under 30 Asia, she is the first Pakistani artist to collaborate with NASA, with her work sent to the International Space Station via SpaceX’s Maleth II mission.
Her work spans exhibitions at NFT.NYC, Forbes Middle East, and major international festivals exploring identity, tech, and environment through wearable and interactive art.
AYESHA M. ALI
REINVENT FASHION
REINVENT FASHION
DOWNLOAD THE SUBMISSION TEMPLATE HERE
THE SUBMISSION FORM WILL CLOSE ON THE 20TH OF SEPTEMBER.
THE RESULTS WILL BE ANNOUNCED ON THE 29th OF SEPTEMBER.
IS YOUR DESIGN READY?
For Questions, Please reach out to us at
Whatsapp: +447926382094
Email: crypticvisuals0@gmail.com